We are sure that until now you might have heard about the shocking update of new Facebook algorithm and what it is doing. Also known as the “meaningful interactions update”, the new algorithm now keeps all the posts by the close friends and family on top of everything. Now, why is that so? Because according to Facebook, posts are that marked with more active interactions, the posts that lead meaningful conversations, furnish the Facebook users with better user experience and quality time.
What Exactly Is An Active Facebook Interaction?
An active commitment, such as suspension or commitment, is also known as a positive commitment. Facebook's new algorithm uses four signals to determine if the publication is "enabled."
- Someone Who Shares The Link Through Facebook Messenger
- Multiple Responses To Video Comments
- Comment Or Like A Person's Photo Or Status Update
- Contribute To A Publisher / Brand Subscription Shared By A Friend
Previously, Facebook used different types of signals to determine what content users saw. For the time being, they focus on signals that use highly active interactions. In other words, Facebook now considers personal communication more valuable than personal communication with the page. Marketing professionals can use these signals to show more content to their users.
What Does This Whole Facebook Update Mean For The Digital Marketers?
Although the update of the new Facebook algorithm means a change in the user's news and, of course, access to a large number of organic elements, it is the end of the social network that we do not know. Instead, this is a new beginning. Instead of focusing on trying to create viral content, digital marketers should focus on what makes personal content and conversation possible. However, this is not new. The algorithm of Facebook Newsfeed constantly changes.
In 2007, we saw the birth of Facebook ads, something that digital marketing specialists cannot do today. In February 2009-2010, Facebook began to convince the popular content of PowerPoint content to equalize over time. In 2015, we introduced the iPhone Mobile Advertising Manager. In 2017, Facebook cited companies that use "click" titles and videos. Fast for the day, now the social networking platform prefers "useful interaction" before anything else. As Facebook continually updates its algorithm, Blue Camp always updates its knowledge of social networks Regardless of the changes in Facebook Newsfeed, we strive to exceed customer expectations and be sure to appear all the time.
But What About The Cambridge Analytica Data Breach?
Here, our client’s personal information and their security is always our top priority and we make sure it all stays between the two of us. The way we operate and use your data for marketing is always crossed through white hate practices. We are proud to say that your data will never be compromised upon.
How to still reach consumers on Facebook?
Know Your Potential Audience
Now, more than ever. More than you ever used to. It is high time that all the digital marketers now search and know their audience real closely. This means asking more and more questions like:
- What Makes Your Audience Just Click To It?
- What Are The Some Challenges Your Audience Commonly Faces?
- What Does Your Audience Care About?
- What Else Is Your Audience Interacting With Now?
- What Content Is Catchy Enough For A Response?
Once you get a closer understanding regarding your audience and what do they truly want, you can easily start creating content that is more powerful and thus the content that drives leads and conversions naturally. Remember that the goal remains to get more dialogue from the users and give a better user experience.
Target, Target & TARGET
While Facebook Newsfeed changes the way users view their news, the new algorithm only encourages digital marketers to think more creatively. Now, more than ever, it is important to consider point number one and really know your audience. The more you know about people interested in your brand, the more they will focus on Facebook ads. The conversion key is a solid objective. Facebook makes it a little easier to use with powerful public access tools. This category includes the main audience, the special hearing and similar audiences.
From the main audience, you can choose your contacts manually based on characteristics such as age and gender. Customized audiences allow you to upload your contact list to connect with your customers on Facebook, while similar audiences use customer information to find people who are similar to Facebook. After refining the client (s), we want to try A / B to see which ad is the best to get the best return on investment. While no one knows exactly what the concepts of Facebook's new algorithm and Facebook's Facebook ideas are, one thing is certain: advertisers' cost in advertising budgets can be expected to increase.
Utilize Facebook Groups
Now since the whole idea behind the Facebook Groups is to generate audience engagement and increase conversions, applying the Facebook Group strategies into your overall social media marketing plans and ideas will serve plenty of digital marketers well.
The Ending Note
When the goal of the Facebook’s newsfeed changes is to prioritize posts from the friends and family over the company’s business pages and post, the decrease is the organic exposure is almost nothing new on the internet. When you understand your audience, you can always apply more creative tactics and ways for your content that is highly relevant as well and by keeping the Facebook ads at the front zone of your entire digital marketing strategy, brands can always get in front of the audiences and maintain their entire online presence and community.