Displays Advertising: A Resource To A source
The first Display ad appeared at the end of 1994. Since then, the use of Display Advertising has augmented in significant proportions. If utilized with efficiency, this medium can give your brands the boost it requires to proliferate.
Many mediums have come forth to help brands and individuals to Display ads such as Banner ads on their portals. The key is to find the right network and target the right people.
Bizz Directions dedicated team is enriched with capabilities to design and target advertisements that would reap maximum returns on your investments. As per Neil Patel, as of 2012, around 1903 Display advertisements are viewed by a single American user in a month. So, why not use that to your advantage and enhance your Reach?
What Are Display Ads
Display ads, in essence, are graphical or textual representations displayed in banner ads on assigned areas within websites and social media marketing platforms. Banner ads can be entirely textual, but it's always a wise call to use videos, images, and other costly media types to increase the advertisement's appeal.
Through Display advertising, brands and individuals monetize their traffic by providing ad space to promoters and advertisers. Advertisers get their promotions displayed alongside the content.
Banners can be of different shapes and sizes; it depends on the intent of the advertisement and the extent allowed by the ad network. Our track record and long-term partnerships have given us the edge to design your ads to perfection dedicated to your intended target audience.
What Can Display Ads & Banner Ads Achieve
Banner display ads can lead to securing new leads and also reaching out to people who have shown interest in your offerings at one point in time. We can compartmentalize the possible use of Banner ads into three folds:
The initial step for any brand is to get their name out, i.e., brand awareness. Banners ads and other forms of display ads can make that happen.
The aim of this campaign is not to secure a sale. Instead, it's to get the people talking. Your campaign reach is broad, and the time put on this campaign also needs to be stretched, end of the day you need to reach as many relevant people as possible and get them interested in your product or service.
Gaining new leads, clients, customers, traffic, through Display advertisements can be quite a challenging. You have to find the right audience and allocate a reasonable budget. Without proper guidance, you may spend a considerable amount with next to no results.
There is tug of competition in the market, and people also have Ad-Blockers on their devices, you have to fight for a competitive advertising space, which is very costly. We at Bizz Directions can get your ads pass Adblockers, targeted to your potential audience at feasible rates with huge returns.
This campaign retargets to people who have shown interest in your offerings at an earlier time but did not make the call to action. Let's consider it in this manner, a customer adds a w few things to his cart but does not check it out for some reason.
You can target the customer in question with a sale banner or a banner for free delivery. If the campaign objectives are adequately handled, backed with a strong strategy, you can easily convert your potential leads to end-users.
Type Of Display Advertisings
Once we have narrowed down the campaign objectives, the technique behind placing the advertisement is decided. The following three choices depending on the predefined goals:
Remarketing retargets users. People who have visited your website but left without carrying out the intended task, e.g., Purchase, share, and so forth. Intriguing advertisements are displayed in front of them to direct them back to your website to carry out the expected action.
Site Placement Advertising
Advertisers choose where displaying their ad would be the most beneficial. E.g., A career opportunity might be directed to appear on recruitment websites and LinkedIn.
Bizz Directions has the upper hand due to our experience. Our Professionals know where your advertisement needs to be for the best return on investment.
Advertising networks such as Google Ads, aka Google Display Network (GDN), can place your ads to its relevant niche. A fabric softener advertisement can be placed on a cardigan's website or a laundry service website.
Why Bizz Directions
Bizz Directions is a one-stop-shop catering to all your digital marketing needs. We bring innovation to your campaigns by focusing on programmatic advertising and display marketing. Banner ads have had a reasonable response rate, but they tend to become annoying for many end-users.
They either pop up where they are not needed, or people fear that they may have a hidden virus or malware. To avoid banners, users install adblockers on their devices to enjoy an ad-free environment.
As per Instapaper in 2017, 380 Million people used AdBlock on their mobile phones, and 236 Million used AdBlock on their Desktop.
Bizz Directions past experiences and excellent dedicated team are known to handle such situations. Your campaign's banner ads would be designed to surpass all kinds of AdBlock and display them to your niche-specific audience. Let us be your guiding light.
You can expect the following from Bizz Directions:
- Campaign development and management
- Display Advertising with all verticals
- Proficient and advanced media buying
- Plan to develop the best distribution channel
- Constant Monitoring of progress of campaign by updating the client
- Paid social media initiatives
Your Success Is Our Success
We at Bizz Directions measure our growth and success as per the number of our successful clients. Our Key Performance indicator highlights when your company grows due to strategies designed by us. With us in your corner, you can expect the following returns:
- Delivery and fulfillment of your advertising goals keeping your time and budget in mind.
- Get Reach from the right target audience which benefits your brands.
- Designing banners ads with text, images, videos, and other forms of rich media.
- Testing and reviewing campaigns to confirm progress.
- Suggesting new potential markets and target audiences.
- Use of our experience and expertise to increase your conversion rates.
Let's Talk About Numbers
Our campaigns are customized to meet the required goals in a given period with a predefined budget. Costs vary as per the requirements, but the end of the day, your money is being put to good use; The benefits you receive will exceed your investment and expectations.