If you are a business man or making your income online through any means, you must be familiar how big role content marketing plays in the success of your business.
But, wait. Have you ever realized why this content marketing strategies are increasingly becoming important day by day?
Let me explain it to you. It is due to the information regarding your products that your potential customers seek before shopping online.
So, content marketing is one of the most important part of your business, yet you have not noticed it.
Whenever people hear about “A/B testing”, the thing that first come into their mind is on-site variables, design, color, headlines and call to action buttons.
However, 60% of marketers say that original content is the vital part of the content strategy. So why not we learn the rules on how to strengthen our content using appropriate A/B testing?
Where Do You Start? Try Testing These Variables
Before getting started, the first thing we should do is pick out the variable we want to test. Here we are presenting these variables that you can isolate to strengthen your content and get a huge success from your online business.
Take The Help Of Attractive Images
Today’s busy world has less time to read, so multimedia images works well in this scenario. So, always try to deliver your message with the help of some attractive images, that provides complete information regarding your product as well as will draw the attention of customers towards your products.
Test Your Emails
When testing your email content, there comes a lot of things to be tested, for example subject line, body of the content and call to action button. So, start by thinking out how subject lines will work best according to your specific brand.
Note: Keep in mind that only 33% of people open the email based on the subject that you have mentioned in your email.
Test various headlines for on-site content and landing page designs. These headlines and headers produce a long-term result in decreasing bounce rate of your website and in better conversion rates.
How to Test Your Content: Strategies And Tools
Good news is that you need a big team sitting around and brainstorming great ideas. Here is the complete way how to get started:
Start With Analytics
Isolate Your Variables
To get the big success from your online business, always try to use two copies of the very same thing and check that which headline is grabbing the most attention. For this purpose, you have to run two landing pages with different headlines and different visual elements? As long as, you will track the results, the A/B test will be going to the competitive level.
Consult Your Platform
Whether you are using Squarespace, WordPress, or any other tool to place your online content, you will find that there are a lot of digital tools for A/B testing. Using content components according to your textweb design will also make the A/B testing easy.
Integrate Tools For Continued Experimentation
Do this by optimizing. This is one of the most recommended tools to experience with your content, a “full-stack” of web testing that will leave you questioning the expectations behind your online presence.
A/B testing produces the most significant and the bets results. Choose any one of the above-mentioned elements at a time and test. Observe the results and keep testing one by one. Then adopt the one which works best for you.
Remember that guessing only will not work well. So, its necessary to try all of them and choose the one which best for you. By using these techniques your website will ultimately start driving more click, increased conversion rates and lead generation.